Put your money where your customers are

Does your business purport to care for customers? If so, are you spending more money producing glossy ads than you do the material that supports, enables and empowers your existing customers? This blog post raises some very good points about how businesses treat existing customers vs new customers. (Thanks Stil)

Cite
	Title:	Put your money where your customers are
	Author:	Liew, Zern
	Blog Title:	Thoughts at the intersection of Design, Business, Technology, and Applied Psychology
	Date:	3 September 2006
	URL:	https://eicolab.com.au/2006/put-your-money-where-your-customers-are.html