Does anyone know how much power the big backlit apple logo on MacBooks chew up?

Is it the tech equivalent of wearing a t-shirt with Armani Exchange or some other brand name printed big cross it?

What is the psychology behind this desire to overtly broadcast your association with a brand name?

(I for one will never buy something with a big logo on it. I only wear t-shirts with logos on it if I were given them. And yes, I have t-shirts with Apple and IBM logos on them, which I wear, which have been given to me.)

Is this a slow thought day or what?!!!