When trying to manage others’ perceptions of a situation, trying to understand/empathise with the following factors in the audience’s collective headspace could be useful:

Then again, maybe the whole concept of expectations management is moot; an invention to placate our own fears and insecurities; the pretence that we have any hope of (a) totally understanding what is going on in another person’s head, and (b) have any chance of seriously influencing those thoughts. ;)